Content Marketing Doesn’t Need To Be Boring
A professional storyteller can bring your content to life
John Palmer
I’ve spent more than three decades helping organizations communicate complex ideas with clarity, credibility, and purpose.
My career began in community journalism, where I learned that great reporting isn't just about gathering facts—it's about understanding people, asking thoughtful questions, and telling stories that matter. Those principles have remained the foundation of my work, even as the communications landscape has evolved dramatically.
Over the years, I’ve built a career that bridges journalism, editorial leadership, strategic communications, and content marketing. I’ve led newsrooms, managed editorial teams, directed enterprise content programs, and partnered with organizations navigating some of today's most complex and rapidly changing industries.
Throughout my career, I’ve successfully navigated the evolution of media—from traditional newspaper reporting to digital publishing, integrated content strategy, and emerging AI technologies. I’m recognized for transforming technical subject matter into compelling narratives that inform, influence, and build credibility.
Recent Projects:
2024 Harver Whitepaper
2023 State of the Power Conversion Industry Report
For more work samples, visit my portfolio:
I specialize in writing about B2B, business development, communication, sales, advertising and marketing, finance and accounting, leadership, management, and organizational strategy, industrial gases supply and distribution, healthcare safety and security, healthcare regulation and compliance, and technology.
My experience runs the gamut from writing human interest profiles, blogs, editorials, and website content, to formal content pieces such as short- and long-form whitepapers, eBooks, case studies, market reports, and infographics.
In addition, I have a degree in radio and television production and can provide written scripts for media production as well as voice-over services for webinars, podcasts, and commercials.
As an editorial specialist, I’ve developed an eagle eye over the years, and I can help improve the content and quality of your written communications and deliverables with a thorough proofing as well as providing recommendations of how to improve the visual details and voice of written communications.
Let's Chat.
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